Spreading Chaos. By Danette Paul.
In: Written Communication, Vol. 21, No. 1 (Jan. 2004), pp. 32 - 68.
Subtitled: The Role of Popularizations in the Diffusion of Scientific Ideas
The abstract from the publisher (Sage): "Scientific popularizations are generally considered translations (often dubious ones) of scientific research for a lay audience. This study explores the role popularizations play within scientific discourse, specifically in the development of chaos theory. The methods included a review of the popular and the semipopular books on chaos theory from 1975 to 1995, interviews with key figures, and an analysis of the citations in scientific research journals to Gleick’s well-known popularization, Chaos: Making a New Science. The results indicate that popularizations take different forms as a scientific revolution develops into normal science. At various points, popularizations are used by scientists to find a broad, interdisciplinary, scientific audience, to show interest in the field, to disseminate lines of inquiry, and to help establish the author’s priority claim."
I am interested in how ideas percolate through populations, and Danette Paul's study on the success of chaos theory, and James Gleick's book in particular, caught my eye. Ms. Paul is a professor of rhetoric at BYU, and she keys on certain words used to promulgate the tenets of chaos theory. It is an interesting approach, as she shows the actual means whereby ideas can be presented to a general audience and, when the response is favorable, this language can filter back into the "scholarly" discussions.
"In this study, I argue that popularizations played an important role in diffusing concepts of chaos theory within and across disciplinary boundaries in science itself...I argue that although the text of [Gleick's] Chaos and the interview with Gleick indicate that Gleick holds a canonical view of popularization (a translation of science for a lay audience), scientists and mathematicians used this popularization both as a teaching tool and as a credible source for research." p. 33-34
Last modified 12/8/11